https://www.iamtonychoi.com/not-found daily 0.75 2023-12-25 https://images.squarespace-cdn.com/content/v1/5a7abc55be42d69cdecca699/1702881942590-NNH4HUPSNYYMJ6HIZKVU/Untitled+design+%2810%29.png the super secret site https://www.iamtonychoi.com/etc daily 0.75 2024-03-27 https://images.squarespace-cdn.com/content/v1/5a7abc55be42d69cdecca699/1711556414055-Q3UB7Y7JVJO4RG4KMAGV/14.png Etc. https://images.squarespace-cdn.com/content/v1/5a7abc55be42d69cdecca699/4bb6ab1b-67af-445a-b81f-2f79fcf2db1d/The+Wingspan+covers.png Etc. - The Wingspan The Wingspan is a personal project that I launched in 2023. It reenvisions classic inflight magazines like Hemispheres and American Way as an email newsletter. Read more about it here. https://images.squarespace-cdn.com/content/v1/5a7abc55be42d69cdecca699/4bb6ab1b-67af-445a-b81f-2f79fcf2db1d/The+Wingspan+covers.png Etc. - The Wingspan The Wingspan is a personal project that I launched in 2023. It reenvisions classic inflight magazines like Hemispheres and American Way as an email newsletter. Read more about it here. https://www.iamtonychoi.com/me-2024 daily 0.75 2024-05-17 https://images.squarespace-cdn.com/content/v1/5a7abc55be42d69cdecca699/1715012158096-044D0LNNB2XTIMWJ4SYJ/DALL%C2%B7E+2024-05-06+11.54.27+-+A+black+and+white+anime+drawing+of+an+Asian+man+standing+on+a+rooftop+with+his+arms+stretched+out.+He+is+wearing+a+zip-up+hoodie%2C+cargo+capri+pants%2C+a.jpeg Me https://images.squarespace-cdn.com/content/v1/5a7abc55be42d69cdecca699/1715978276642-R50CPSHYIV8LR18CFXRM/1.png Me https://images.squarespace-cdn.com/content/v1/5a7abc55be42d69cdecca699/1715978276396-XZS4Z1DO3SL410RY7Y8B/2.png Me https://images.squarespace-cdn.com/content/v1/5a7abc55be42d69cdecca699/1715978278691-ZK26HKBN8U49JTBY0G5K/3.png Me https://images.squarespace-cdn.com/content/v1/5a7abc55be42d69cdecca699/1715978278908-3IEL9KJQOJSYLY2EYGHE/4.png Me https://images.squarespace-cdn.com/content/v1/5a7abc55be42d69cdecca699/1715978282422-LBOUD97NI2DD3G3ADFGC/5.png Me https://images.squarespace-cdn.com/content/v1/5a7abc55be42d69cdecca699/1715978281559-4O4POA4PHKQVCPEEIEE5/6.png Me https://images.squarespace-cdn.com/content/v1/5a7abc55be42d69cdecca699/1715978284078-J9I2R27TUCEI5W1J29OD/7.png Me https://images.squarespace-cdn.com/content/v1/5a7abc55be42d69cdecca699/1715978285652-1FHFUF8WIOYFSYSVG2WX/8.png Me https://images.squarespace-cdn.com/content/v1/5a7abc55be42d69cdecca699/1715978286171-SCC5YJ58GM0OGGE7UHNF/9.png Me https://www.iamtonychoi.com/jobson daily 0.75 2024-07-15 https://images.squarespace-cdn.com/content/v1/5a7abc55be42d69cdecca699/dea0906f-55cf-49ea-8bbe-cf7b35f411ab/2023_0428_Schroon_Lake_Maps.jpg Jobson - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a7abc55be42d69cdecca699/84f1fe19-cfc8-40c4-bf8f-861bbd39af70/BOOK+NOW.png Jobson - Landing Page This is the landing page mockup created to emulate the look of the final website version made to serve as a guide for the web developer, creative team and client. https://images.squarespace-cdn.com/content/v1/5a7abc55be42d69cdecca699/0cae6662-2285-4804-b8d3-f90aaf3500b7/Untitled+design+%2819%29.png Jobson - Booking Page A shortened version of the landing page, this mockup was made for the packages page as a shorter adaptation of the entire package. https://images.squarespace-cdn.com/content/v1/5a7abc55be42d69cdecca699/91c3a962-0284-49be-88c7-69b733503d81/1.png Jobson - 12/2023 Email Block The email campaign from December 2023 was a part of the portfolio-wide "TRAVELutions" campaign, which aimed to promote travel resolutions customised for each property for the upcoming year. I incorporated the Snowmobiles Package into the campaign to highlight the vision of the Lodge at Schroon Lake an active lifestyle vacation destination. https://images.squarespace-cdn.com/content/v1/5a7abc55be42d69cdecca699/e9fc783a-4d3b-4366-8e9c-564294d7d5a1/2.png Jobson - 1/2024 Email Block The January 2024 email was themed with a romantic Valentine's Day seasonal campaign and Nat King Cole's L-O-V-E as its soundtrack. Just like the December 2023 email, the Snowmobiles Package is prominently displayed in the second block of the email. https://images.squarespace-cdn.com/content/v1/5a7abc55be42d69cdecca699/1703490494224-1U0HE7F3GAXREEJURAS9/%5BTC%5D+2023-12+Stories+%288%29.png Jobson https://images.squarespace-cdn.com/content/v1/5a7abc55be42d69cdecca699/1703490535821-4I6B03GOP5U7M98WLEYY/%5BTC%5D+2023-12+Stories+%289%29.png Jobson https://images.squarespace-cdn.com/content/v1/5a7abc55be42d69cdecca699/a26c2f78-215c-410b-b836-d73c58f5df76/Untitled+design+%2820%29.png Jobson - Social media posts This set of images focuses on the active lifestyle and the appeal of snowmobiles. https://www.iamtonychoi.com/home-1 daily 0.75 2024-10-15 https://www.iamtonychoi.com/portfolio daily 1.0 2026-02-11 https://images.squarespace-cdn.com/content/v1/5a7abc55be42d69cdecca699/9504f172-7607-4305-8cfb-75d7c125d6a8/Heading.png https://images.squarespace-cdn.com/content/v1/5a7abc55be42d69cdecca699/6c7eff40-f264-4ba5-9a13-5f8065cab822/Untitled+design+%2811%29.png https://images.squarespace-cdn.com/content/v1/5a7abc55be42d69cdecca699/683ff84f-540f-4842-b2f7-61c2816c7b00/Untitled+design+%2812%29.png https://images.squarespace-cdn.com/content/v1/5a7abc55be42d69cdecca699/b1217881-f1e2-48d3-8d6e-32eb09d277ee/4.png https://images.squarespace-cdn.com/content/v1/5a7abc55be42d69cdecca699/7ff2a7ae-3ff3-4967-a95e-899f4ea3a638/6.png https://images.squarespace-cdn.com/content/v1/5a7abc55be42d69cdecca699/9f005370-6b17-4282-8eaa-f53a898f9f7f/5.png https://images.squarespace-cdn.com/content/v1/5a7abc55be42d69cdecca699/dd196bd8-e895-4093-8a62-b32145770dd4/Trees+Video+-+Script+%281%29.png Portfolio | Tony Choi - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a7abc55be42d69cdecca699/1703362445341-NCOWY5XGQUCE9O98KT6S/Trees+Video+-+Still+1+%281%29.png Portfolio | Tony Choi https://images.squarespace-cdn.com/content/v1/5a7abc55be42d69cdecca699/1703362448068-U7VL1MWS6BSYLY5RT6KU/Trees+Video+-+Still+2+%281%29.png Portfolio | Tony Choi https://images.squarespace-cdn.com/content/v1/5a7abc55be42d69cdecca699/1703362450640-WJSPUVQR96SXWL5H4018/Trees+Video+-+Still+3+%281%29.png Portfolio | Tony Choi https://images.squarespace-cdn.com/content/v1/5a7abc55be42d69cdecca699/1703362449510-7K06J11MODYUHA74M3SM/Trees+Video+-+Still+4+%281%29.png Portfolio | Tony Choi https://images.squarespace-cdn.com/content/v1/5a7abc55be42d69cdecca699/98e842ab-1c7e-44bf-9e1b-9c2330fa3dcf/Screenshot+2023-12-24+at+12.08.20+AM.png Portfolio | Tony Choi - The Header A/B testing showed that a TL;DR section at the top with CTA improved clickthrough rates. https://images.squarespace-cdn.com/content/v1/5a7abc55be42d69cdecca699/fd7d1c7f-ffa1-4861-97ce-b42b0f535133/Screenshot+2023-12-24+at+12.11.21+AM.png Portfolio | Tony Choi - The Sender Through previous A/B-tested emails, we established Madeleine as a trusted voice. https://images.squarespace-cdn.com/content/v1/5a7abc55be42d69cdecca699/474ad792-a3bb-4926-9246-2b9dac153259/Screenshot+2023-12-24+at+12.13.44+AM.png Portfolio | Tony Choi - Repeated CTAs Even with a long email like this, a personal appeal with repeated CTAs made this email successful. https://images.squarespace-cdn.com/content/v1/5a7abc55be42d69cdecca699/9eb7a547-546c-4f70-b21a-6b78ce59f869/Screenshot+2023-12-24+at+12.15.32+AM.png Portfolio | Tony Choi - The Result Madeleine’s Story had an open rate of 34.2% with a clickthrough rate of 4.4%. https://images.squarespace-cdn.com/content/v1/5a7abc55be42d69cdecca699/52141e82-78dd-488d-b0aa-f7185bdc473f/Screenshot+2023-12-24+at+12.05.37+AM.png Portfolio | Tony Choi - The Footer The footer acts as a “second” email that anchors the series and repeats the CTA. https://images.squarespace-cdn.com/content/v1/5a7abc55be42d69cdecca699/1703397916348-UOTB2RNW1IKMD1FSHUQ8/immigrantsrising.org_story_paulina-ruiz_%2B%25281%2529.jpg Portfolio | Tony Choi https://images.squarespace-cdn.com/content/v1/5a7abc55be42d69cdecca699/1703398234079-84WRQXFWRR1WS2M9KQMH/us14.campaign-archive.com__u%253Ddc7e80e2e2541c1e17220a022%2526id%253D956c7db267.jpg Portfolio | Tony Choi https://images.squarespace-cdn.com/content/v1/5a7abc55be42d69cdecca699/1703398457687-XDSNXOGGDSFPW1R2VILQ/immigrantsrising.org_story_jesus-flores-rodriguez_%2B%25281%2529.jpg Portfolio | Tony Choi https://images.squarespace-cdn.com/content/v1/5a7abc55be42d69cdecca699/1703398584474-SGCVF30P6NK6PXFSP74Z/us14.campaign-archive.com__u%253Ddc7e80e2e2541c1e17220a022%2526id%253D58470dcbd2.jpg Portfolio | Tony Choi https://images.squarespace-cdn.com/content/v1/5a7abc55be42d69cdecca699/2d1e0645-5540-4ced-a605-580d6f2074d0/A+Dear+Colleague+Letter.png Portfolio | Tony Choi - Sample “Dear Colleague” letter This form letter was written to provide educators, administrators and other higher education professionals an easy form to organize their own colleagues to further the reach of the campaign beyond Immigrants Rising’s own network. https://images.squarespace-cdn.com/content/v1/5a7abc55be42d69cdecca699/1703652697754-PZJ59PVAR6GZLUHDPZ6Q/SB1141_Closer+to+Expanding+AB540_1.png Portfolio | Tony Choi https://images.squarespace-cdn.com/content/v1/5a7abc55be42d69cdecca699/1703652697446-T3YCI10Y4067XOCCLOHY/SB1141_Closer+to+Expanding+AB540_2.png Portfolio | Tony Choi https://images.squarespace-cdn.com/content/v1/5a7abc55be42d69cdecca699/1703652698312-ODLG0IQRA8OJK4ACYBSI/SB1141_Expand+AB540_1.jpg Portfolio | Tony Choi https://images.squarespace-cdn.com/content/v1/5a7abc55be42d69cdecca699/1703652698564-CQRHI7ALGTAY207Q5JDT/SB1141_Expand+AB540_2.jpg Portfolio | Tony Choi https://images.squarespace-cdn.com/content/v1/5a7abc55be42d69cdecca699/1703652699178-YIF30FWS34W5IL9E8XAL/SB1141_Expand+AB540_3.jpg Portfolio | Tony Choi https://images.squarespace-cdn.com/content/v1/5a7abc55be42d69cdecca699/1703652699327-WQM5PLXWPU5U027IIMYD/SB1141_Expand+AB540_4.jpg Portfolio | Tony Choi https://images.squarespace-cdn.com/content/v1/5a7abc55be42d69cdecca699/e5162433-e012-4cb5-84e6-496873f74970/IF+YOU+ARE+A+CONSTITUENT+-+Presentation+%281%29.png Portfolio | Tony Choi - A Call Script This script not only makes it easier for a person to call, but it also allows them to host and organize phone banking sessions. https://images.squarespace-cdn.com/content/v1/5a7abc55be42d69cdecca699/dea0906f-55cf-49ea-8bbe-cf7b35f411ab/2023_0428_Schroon_Lake_Maps.jpg Portfolio | Tony Choi - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a7abc55be42d69cdecca699/84f1fe19-cfc8-40c4-bf8f-861bbd39af70/BOOK+NOW.png Portfolio | Tony Choi - The Lodge at Schroon Lake This is the landing page wireframe created to emulate the look of the final website version made to serve as a guide for the web developer, creative team and client. https://images.squarespace-cdn.com/content/v1/5a7abc55be42d69cdecca699/0cae6662-2285-4804-b8d3-f90aaf3500b7/Untitled+design+%2819%29.png Portfolio | Tony Choi - Booking Page A shortened version of the landing page, this mockup was made for the packages page as a shorter adaptation of the entire package. https://images.squarespace-cdn.com/content/v1/5a7abc55be42d69cdecca699/91c3a962-0284-49be-88c7-69b733503d81/1.png Portfolio | Tony Choi - 12/2023 Email Block The email campaign from December 2023 was a part of the portfolio-wide "TRAVELutions" campaign, which aimed to promote travel resolutions customised for each property for the upcoming year. I incorporated the Snowmobiles Package into the campaign to highlight the vision of the Lodge at Schroon Lake an active lifestyle vacation destination. https://images.squarespace-cdn.com/content/v1/5a7abc55be42d69cdecca699/e9fc783a-4d3b-4366-8e9c-564294d7d5a1/2.png Portfolio | Tony Choi - 1/2024 Email Block The January 2024 email was themed with a romantic Valentine's Day seasonal campaign and Nat King Cole's L-O-V-E as its soundtrack. Just like the December 2023 email, the Snowmobiles Package is prominently displayed in the second block of the email. https://images.squarespace-cdn.com/content/v1/5a7abc55be42d69cdecca699/1703490494224-1U0HE7F3GAXREEJURAS9/%5BTC%5D+2023-12+Stories+%288%29.png Portfolio | Tony Choi https://images.squarespace-cdn.com/content/v1/5a7abc55be42d69cdecca699/1703490535821-4I6B03GOP5U7M98WLEYY/%5BTC%5D+2023-12+Stories+%289%29.png Portfolio | Tony Choi https://images.squarespace-cdn.com/content/v1/5a7abc55be42d69cdecca699/a26c2f78-215c-410b-b836-d73c58f5df76/Untitled+design+%2820%29.png Portfolio | Tony Choi - Social media posts This set of images focuses on the active lifestyle and the appeal of snowmobiles. https://images.squarespace-cdn.com/content/v1/5a7abc55be42d69cdecca699/a02e8573-d3db-41b2-b7c4-63841c435ecb/Screenshot+2026-02-10+024855.png Portfolio | Tony Choi - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a7abc55be42d69cdecca699/1770710741560-3LGGF49E0GLPK252FSCR/Screenshot+2026-02-10+030421.png Portfolio | Tony Choi https://images.squarespace-cdn.com/content/v1/5a7abc55be42d69cdecca699/1770710751226-R6N4BMH9BN2K2N3EK7XI/Screenshot+2026-02-10+030101.png Portfolio | Tony Choi https://images.squarespace-cdn.com/content/v1/5a7abc55be42d69cdecca699/1770710774623-E0M5V7XDRMPP94J4NPG7/Screenshot+2026-02-10+030245.png Portfolio | Tony Choi https://images.squarespace-cdn.com/content/v1/5a7abc55be42d69cdecca699/1770710787808-OFQAWKJ9ERJXEE2ZDSCB/Screenshot+2026-02-10+030024.png Portfolio | Tony Choi https://www.iamtonychoi.com/some-favorite-designs daily 0.75 2026-02-11 https://images.squarespace-cdn.com/content/v1/5a7abc55be42d69cdecca699/1703145757111-07N6GCFE0HG6RPUTD8MK/1.png Some Favorite Designs https://images.squarespace-cdn.com/content/v1/5a7abc55be42d69cdecca699/1703145757053-CADUEDBBN0D9LTLCQJ17/2.png Some Favorite Designs https://images.squarespace-cdn.com/content/v1/5a7abc55be42d69cdecca699/1703145757914-UEUTG4QVBNIV1VTVF7R7/3.png Some Favorite Designs https://images.squarespace-cdn.com/content/v1/5a7abc55be42d69cdecca699/1703145758047-20XWRJWF5BQ7O5DODR59/4.png Some Favorite Designs https://images.squarespace-cdn.com/content/v1/5a7abc55be42d69cdecca699/1703145759707-4GPETV91JXSTVZQAZ943/5.png Some Favorite Designs https://images.squarespace-cdn.com/content/v1/5a7abc55be42d69cdecca699/1703145759897-93BHLO6GJYP4E1GVJVTP/6.png Some Favorite Designs https://images.squarespace-cdn.com/content/v1/5a7abc55be42d69cdecca699/1703145762240-DNDQOTAI218SVNIR6KO5/7.png Some Favorite Designs https://images.squarespace-cdn.com/content/v1/5a7abc55be42d69cdecca699/1703145762186-34PB9C882RJXIQ7YDJDT/8.png Some Favorite Designs https://images.squarespace-cdn.com/content/v1/5a7abc55be42d69cdecca699/1703145764760-H5JSGLPX4AOS7A6GKXR4/9.png Some Favorite Designs https://images.squarespace-cdn.com/content/v1/5a7abc55be42d69cdecca699/1703145765322-REVI01BOCLSA2JVO9HIT/10.png Some Favorite Designs https://images.squarespace-cdn.com/content/v1/5a7abc55be42d69cdecca699/1703145766567-V34DM6WWRBC5EGV5UP70/11.png Some Favorite Designs https://images.squarespace-cdn.com/content/v1/5a7abc55be42d69cdecca699/1703145767083-9IE4Y8VPJCHJYN4C7JEW/12.png Some Favorite Designs https://images.squarespace-cdn.com/content/v1/5a7abc55be42d69cdecca699/1703145769199-Y5I0DNKJH4FRZBCFO4FV/13.png Some Favorite Designs https://images.squarespace-cdn.com/content/v1/5a7abc55be42d69cdecca699/1703145769567-H1PY0XRYW0S47JS583KC/14.png Some Favorite Designs https://images.squarespace-cdn.com/content/v1/5a7abc55be42d69cdecca699/1703145771232-FI0CCYCHCZDW6ON2ITOI/15.png Some Favorite Designs https://images.squarespace-cdn.com/content/v1/5a7abc55be42d69cdecca699/1703145771172-3XQO8M1VGPMI93OQYZ43/16.png Some Favorite Designs https://www.iamtonychoi.com/home-miller daily 0.75 2026-02-11 https://images.squarespace-cdn.com/content/v1/5745eb6359827e6ebb73dcdc/1493403019014-4BOQTHMW2DR1QRC8N4HR/Stocksy_txp35169653TeS100_Large_639001_WEBSAFE.jpg Home - Athletic Wear Print Campaign (Copy) Athletic Wear Print Campaign Very excited to have partnered with Male Activeware for this summer's new line. Read Post → https://images.squarespace-cdn.com/content/v1/5745eb6359827e6ebb73dcdc/1493403179321-W2HARG1D3VRJNZSAPE22/Stocksy_txp35169653TeS100_Large_674784_WEBSAFE.jpg Home - Looking to cast your next lead? (Copy) Looking to cast your next lead? Open for bookings for 2017, and I'm unbelievably grateful for any opportunities. Get In Touch → https://images.squarespace-cdn.com/content/v1/5745eb6359827e6ebb73dcdc/1493403260609-7B3PHIHTDJNY3R4H0SHM/Stocksy_txp35169653TeS100_Large_645135_WEBSAFE.jpg Home - New Headshots Are In (Copy) New Headshots Are In Thank you to my dear friend Erica Gonzalez for my new headshots. Ready for 2017! View Gallery → https://images.squarespace-cdn.com/content/v1/5745eb6359827e6ebb73dcdc/1493403391235-122UZVBAB7GCZ8FQPEG3/image-asset.jpeg Home - Nulla porttitor accumsan tincidunt. Pellentesque in ipsum id orci porta dapibus. - pablo picasso https://images.squarespace-cdn.com/content/v1/5745eb6359827e6ebb73dcdc/1494353314594-P9TUGLHXRXZBVFIW1JEN/Stocksy_txp35169653TeS100_Large_645135_WEBSAFE.jpg Home https://images.squarespace-cdn.com/content/v1/5745eb6359827e6ebb73dcdc/1494353316349-D2KTEXSJ1EWXMC7WIWRG/Stocksy_txp35169653TeS100_Large_674784_WEBSAFE.jpg Home https://images.squarespace-cdn.com/content/v1/5745eb6359827e6ebb73dcdc/1494353314529-06OBAASVMGSKM0CAH25A/Stocksy_txp35169653TeS100_Large_639001_WEBSAFE.jpg Home https://images.squarespace-cdn.com/content/v1/5745eb6359827e6ebb73dcdc/1494353316308-J0RLIOTX4WAW329UUPW4/Stocksy_txp35169653TeS100_Large_654428_WEBSAFE.jpg Home https://images.squarespace-cdn.com/content/v1/5745eb6359827e6ebb73dcdc/1494353317762-VEEPWQJKNF3R1A0A3SJ8/Stocksy_txp35169653TeS100_Large_674803_WEBSAFE.jpg Home https://images.squarespace-cdn.com/content/v1/5745eb6359827e6ebb73dcdc/1494353317877-OVS5NCLODKSL3MLXYKEY/Stocksy_txp35169653TeS100_Large_674807_WEBSAFE.jpg Home https://www.iamtonychoi.com/work-york daily 0.75 2026-02-11