Chills, Thrills & Snowmobiles is the comprehensive digital campaign plan that the client requested to promote the snowmobile vacation deals package. The campaign includes email, social media, and web promotions, and it aligns with the corporate vision of developing Schroon Lake into a lifestyle destination.

C’est le plan digital compreensif qui a été demandé au client pour promouver le forfet vacances en motoneige. La campagne comprend email, reseaux sociaux et le site y c’est part de la vision de l’enterprise visiant á développer le Lac Schroon en tant que destination touristique active.

Este es el plan digital detallado que vino desde el cliente para promover el paquete vacacional en moto de nieve. La campaña incluye email, redes sociales y el web y alínea la visión de la empresa de desarrollar el Lago Schroon como un destino turístico activo.

Landing Page

This is the landing page mockup created to emulate the look of the final website version made to serve as a guide for the web developer, creative team and client.

Booking Page

A shortened version of the landing page, this mockup was made for the packages page as a shorter adaptation of the entire package.

12/2023 Email Block

The email campaign from December 2023 was a part of the portfolio-wide "TRAVELutions" campaign, which aimed to promote travel resolutions customised for each property for the upcoming year. I incorporated the Snowmobiles Package into the campaign to highlight the vision of the Lodge at Schroon Lake an active lifestyle vacation destination.

1/2024 Email Block

The January 2024 email was themed with a romantic Valentine's Day seasonal campaign and Nat King Cole's L-O-V-E as its soundtrack. Just like the December 2023 email, the Snowmobiles Package is prominently displayed in the second block of the email.

Instagram Stories

These two stories were created to be able to run in tandem with the social posts that accompanied them or independently through the duration of the campaign (3 months).

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Instagram Stories